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Portfolio & CV, 2026
I'm a Vienna-based creative working at the intersection of electronic music, culture, events and digital communication.
With my background in Political Science and Art History, I've always been interested in how culture shapes society — how music, art and shared spaces bring people together, challenge perspectives and create room for exchange.
Alongside my work in creative communications, I'm active as a DJ, organize events and festivals, and advocate for a more inclusive, fair and sustainable electronic music scene. My experience spans everything from hands-on production and technical setups to creative concepts, communication strategies and artistic direction.
Communication that captures the essence of the culture, the people and the ideas behind it.
Over the past years, I've worked with brands, artists and cultural projects, developing communication strategies, creating content and bringing ideas to life — both creatively and organizationally. I'm naturally curious about technological developments and enjoy exploring how emerging technologies, digital tools and AI can open up new possibilities for creative expression.
I know the culture from the dancefloor to backstage, from the creative vision to the actual production. These different perspectives have shaped the way I see electronic music and club culture — not simply as entertainment, but as an interdisciplinary space where art, people, business and society constantly interact.
What drives me is uncovering the stories, connections and ideas that aren't always immediately visible, and translating them into thoughtful, visually compelling communication.
For me, meaningful communication goes beyond aesthetics and visibility. It's about capturing the essence of the culture, the people and the ideas behind it.
Festivals, concerts, hotels, venues, brands and media.Communication, content, events and the work that makes them happen.
Selected roles
atb.projects archive
Electronic music in front of one of Vienna's most iconic backdrops. Artist relations, booking coordination, PR and event communication, and support across production through to the night itself.
Reading a room, musical selection, crowd energy and the way a night feels from the booth.
Production logistics, permits, stage and technical setup, artists and time plans. The work that turns a concept into a night.
Fair pay, transparent royalties and licensing, diversity on line-ups and dancefloors, and room for young talent.
Creative strategy, editorial planning, copy and content, artist and brand communication, digital tools and AI-enabled workflows.
MeetFranka
When the lights go down, you can MeetFranka.
Deeply rooted in house, sometimes sunny and sometimes a little less sunny, somewhere between the Pet Shop Boys and Berghain. Lately every set carries a pinch of UKG, with garage finding its way in. This year the sets soundtracked the H&M reopenings across Switzerland and Austria, along with festivals across the region and Vienna's clubs, concert halls and stages.
FestivalsFM4 Frequency, Nova Rock, Donauinselfest, Rave on Snow, Techno am Berg, Beatpatrole, Soundescape Kitzbühel
VenuesKonzerthaus Wien, Hofburg Wien, Arena Wien, Pratersauna, Grelle Forelle, Flex, Volksgarten, Praterstrasse, Sass Music Club, Ottakringer Brauerei, Weitsicht Cobenzl, Flucc, The Hoxton, 25hours Hotel
Shirin Kallenbach
Vienna · sk@atbprojects.at
Born in 1998 and raised in Stuttgart, Germany
Rooted in Vienna since 2018
atb.projects · Vienna
Creative agency for events, brands and concepts. Event planning and management, brand development, social media, artist management and creative conception for festivals, hospitality, artists and brands.
Torra Experiences GmbH & Grand Concerts · Vienna · freelance
dentsu Austria · Vienna
Falstaff Verlags-GmbH · Vienna
Content Management Intern, Apr – Oct 2022
Engagement in the scene and in a union for DJs and electronic music: diversity, fair pay for music production, more transparent systems behind royalties and music licensing, and support for young talent in electronic music production.
Im Kinsky · 2020 – 2022
Exhibition staff: exhibition supervision, client and bidder relations, database of clients and artworks.
talk2move · 2018 – 2019
Team management and fundraising campaigns for non-profits such as WWF, UNICEF, UNHCR and SOS Children's Villages.
Bungalow · 2017 – 2018
E-commerce intern at a leading fashion store: social media marketing, online shop content, operations and customer communication.
University of Vienna
Specialisation in public affairs and economics: behavioral economics and policy evaluation.
University of Vienna
Königin-Olga-Stift Gymnasium · Stuttgart
Focus on economics and Russian.
Member
Intercultural communication in international teams, project management and independent work.
All the best.